Custom Experiences

Start with the job your entertainment needs to do.

A conference opening, an entrance through the ballroom, or music that carries the evening: the brief comes first. These real client stories show how VR Creative Group shapes performance around the message, audience and production. Custom commissions are scoped individually; an example here does not mean every element comes with a standard show.

Open the conference

Unique conference openers

Explore LuminaDrums, the AI Amplification Experience and original performance concepts. Plan the music, visuals and executive handoff.

Choose an opener → Make an entrance

Nashville corporate drumline

See country and LED drumline choices for welcome receptions and ballroom processionals, with Nashville event examples.

Plan a drumline entrance → Carry the evening

Nashville corporate DJ & emcee

Choose solo DJ and hosting, a DJ with live instruments, or a Nashville-inspired remix set around your program.

Compare DJ formats →

Bring us your creative brief →

See how we plan creative work, rehearsal and the speaker handoff →

Cracker Barrel

Global Sales Conference

4,500 attendees

Orlando, FL

April 2024

When your opener must feel like your brand

The store, kitchen sounds and familiar objects supplied the creative language. For your conference, bring the audience’s shared references and the message you want the opening to carry; we can develop the performance around them.

The Ask

"Something fun" to open their global sales conference.

The Challenge

Creating something that would truly resonate with Cracker Barrel's brand identity and store experience while maximizing the available production elements.

The Solution

Created an experiential show where the video screen became a 3-D rendering of their actual storefront. Every element was programmed to sync with the performance—the lights, windows, LED signage, and even actual Cracker Barrels were lit up instead of using standard LED drums.

The Execution

Opened the show off stage, on a mini-storefront located in the side of the venue, wearing CB aprons with names on them. Played along to a custom track of recorded kitchen sounds in rhythm, performing with items you know from the walls in stores while walking to the stage. Halfway through, the 3-D storefront started moving too—the sign, the windows, even the porch lights.

The Result

4,500 team members experienced their brand come to life in a way they'd never seen before—an immersive celebration of the Cracker Barrel experience that connected their corporate identity directly to the energy and excitement of their sales mission.

ADP

Meeting of the Minds

4,800 attendees

Las Vegas, NV

March 2025

When the idea and the next cue both matter

The performance made human–AI collaboration visible, and the custom carts addressed the transition back to the emcee. For your opening, define both the story and how the stage needs to be left for the next speaker.

The Ask

Use technology to show attendees how AI can make work better and easier through a high-tech performance.

The Challenge

Delivering a live human–AI collaboration story within a defined show slot, without depending on AI audio generation during the performance.

The Solution

Created a three-section performance dramatizing human–AI collaboration. The opening sections introduced musical ideas; the finale brought them together in music created with AI before the event. The drummers performed live, with visuals reacting to the audio in real time.

The Execution

A jaw-dropping integration of all LED screens, lights, and drums. Custom set carts were built to immediately remove instruments, allowing the emcee to seamlessly introduce the conference without delay.

The Result

Demonstrated the tagline "Humans create amazing things, but with AI they can create the unimaginable" through live performance, showing 4,800 attendees the possibilities of human-AI collaboration.

Synnex

INSPIRE Conference

3,500 attendees

Greenville, SC

October 2022

When your company has a story to tell

Screen text, prerecorded musicians and the live cast carried the same narrative from isolation to unity. This is a useful starting point for a merger, leadership message or sales kickoff that needs a clear emotional progression.

The Ask

Create an opening experience that would celebrate both the merger of two strong companies (TD and Synnex) and the emotional return to in-person events after 2.5 years of isolation.

The Challenge

Telling a complex dual story—honoring two separate company legacies while celebrating unity, plus capturing the profound emotion of being face-to-face again after pandemic separation.

The Solution

Developed a custom narrative arc using a reimagined version of "Burn" by Ellie Goulding. Created a performance that started with isolation (text and eight prerecorded musicians on screen) and culminated in live unity (10 LED drums, LED Les Paul guitar, and LED bass guitar on stage).

The Execution

The story unfolded on massive LED screens, beginning with text reflecting pandemic isolation, then introducing the prerecorded musicians. At the pivotal 'face to face' moment, the stage exploded with light as live performers joined the screen musicians in perfect synchronization.

The Result

3,500 employees experienced their company's transformation story through live entertainment—from isolation to inspiration, from two separate voices to one unified vision.

Mississippi State

Maroon Madness

5,575 attendees

Mississippi State, MS

October 2019

The Ask

Create three different high-energy performances that could hype a basketball arena for the launch of their basketball season.

The Challenge

Coordinating with existing university groups (MSU drumline and dance team) while ensuring all performances authentically represented the university's brand and traditions.

The Solution

Delivered LED drum performances with custom hype music and school-themed visuals, street percussion performances, and a finale combining all elements with the MSU drumline and dance team. Created a custom remix of "Walk This Way."

The Execution

Extensive coordination through discussions with the drumline captain, dance team captain, and university officials. Three escalating performances culminating in the combined finale that showcased each group's strengths.

The Result

Standing ovation from an energized arena full of basketball fans ready to cheer on their teams. Performance was also featured on SEC Nation on ESPN.

Kroger

National Store Managers Convention

8,500 attendees

Louisville, KY

October 2012

The Ask

Create a performance in the round using store-related items to open their national store managers convention.

The Challenge

Designing a 360-degree performance that would authentically incorporate Kroger's brand elements while engaging an arena-sized audience of store managers from multiple angles.

The Solution

After planning meetings, partnered with a local Kroger rep to walk through actual stores, gathering costumes, shopping carts, signage, and other branded items to create an authentic retail-themed performance.

The Execution

Built a custom set on wheels that could be spun to close the show, performing in the round to ensure all 8,500 store managers had full visibility regardless of seating. Used actual Kroger store elements to create a performance that celebrated their retail environment.

The Result

Standing ovation from all sides of the arena and successfully incorporated Kroger-branded items in the show—connecting 8,500 store managers to their brand through unique entertainment.

Autodesk

Go Beyond Conference

3,500 attendees

Nashville, TN

March 2023

When the room affects the timing

Flexible musical sections supported the journey through the ballroom before the CEO’s welcome. Send the entrance route and next cue so the performance can be planned around the actual room.

The Ask

Create an interactive performance starting from the back of the room, winding through the aisles ending on stage. High energy and engaging with twelve drummers, male and female.

The Challenge

Creating a performance that could work across a massive ballroom space while maintaining synchronization and epic impact for 3,500 attendees spread throughout the venue.

The Solution

Developed a hybrid approach combining live and pre-recorded elements, using pre-recorded drums to supplement live performance for both timing consistency across the large space and enhanced epic impact. Created flexible timing sections that could be stretched or cut based on entrance logistics.

The Execution

Designed the opening forty-five seconds to be adaptable, allowing for the full minute needed to travel from the back of the ballroom to the front stage. Strategic use of live solo sections and full live performance moments while maintaining pre-recorded foundation for consistency across 12 drummers.

The Result

Large standing ovation, successfully setting up the CEO to come on stage and welcome everyone to the convention—creating the perfect high-energy transition from entertainment to business content.

Choice Hotels

Owners Council

5,000 attendees

Las Vegas, NV

June 2016

The Ask

Create an opener aligned with the "Revolution - Faster, Stronger, Smarter" theme, incorporating an Orwell's 1984-inspired concept about breaking conformity.

The Challenge

Translating a dystopian literary theme into motivating, high-energy entertainment that would energize 5,000 hotel owners while staying true to the revolutionary message.

The Solution

Created a video intro about conformity that would be dramatically interrupted by a female drummer running down the aisle to smash the screen, launching into a power drumming performance using hotel-themed instruments (hotel bells, ironing boards, barrels).

The Execution

Video intro set the conformity tone until the dramatic screen-smashing moment transitioned into high-energy drumming, followed by cheeky audience interaction and one drummer serving as emcee for role calls throughout the performance.

The Result

Left the attendees anxiously awaiting the rest of the conference—successfully capturing the revolutionary energy and building anticipation that carried forward into their business sessions.

Porsche

Experience Excellence Holiday Event

1,500 attendees

Atlanta, GA

December 2018

When several creative teams share one moment

Audio sections and counts helped the separate groups prepare before the combined rehearsal. For a collaboration, agree on each group’s material, transitions and shared rehearsal with your producer. This holiday event demonstrates coordination; it was not a conference opener.

The Ask

Create a "trap Nutcracker" performance alongside indoor ice skaters, ballerinas, nutcrackers, and live reindeer under the theme "Experience Excellence."

The Challenge

Organizing a group that has never worked together before, with custom audio, and building a performance that transitioned seamlessly.

The Solution

Developed a custom audio track with distinct sections for each performer, blending traditional Nutcracker elements with modern trap beats that complemented the other acts' specialties.

The Execution

Pre-coordinated by emailing audio sections and counts to each group for individual rehearsal, followed by morning rehearsal to synchronize all elements. Successfully combined various performers by showcasing what each group does best.

The Result

Standing ovation and compliments all around—proving luxury brand standards and creative collaboration could create something memorable that honored both traditional holiday elegance and modern innovation.

HD Supply

Elevate Convention

2,500 attendees

Nashville, TN

September 2024

The Ask

Create an interactive drumming show using custom scaffolding built to spell out "ELEVATE" with multiple performances throughout the evening.

The Challenge

Designing a performance concept that could be repeated multiple times during the event while maintaining surprise and engagement, integrated with ongoing DJ entertainment.

The Solution

Created a narrative where drummers dressed as janitors would gradually appear throughout the space, starting by sweeping in time to the DJ's music before making their way to the ELEVATE scaffolding to begin drumming.

The Execution

Four separate performances throughout the evening where drummers emerged one by one, sweeping rhythmically to the beat of the DJ music, then converging at the scaffolding letters to create an impromptu jam session with the DJ, who was also a drummer.

The Result

Great response across all four performances, successfully maintaining audience engagement throughout the evening with a concept that felt spontaneous while being carefully choreographed.

What does your event need to say?

Share your audience, theme, and event goals. We’ll help shape the performance around them.

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