How ADP turned its AI message into a live conference opener

At Meeting of the Minds in Las Vegas, VR Creative Group’s AI Amplification Experience opened for 4,800 attendees. The 4-minute-28-second performance gave human–AI collaboration a live form, then cleared the stage for the emcee.

The brief: make the message visible

ADP wanted a performance that showed how AI could make work better and easier. VRCG developed a three-section musical story: introduce ideas, build the collaboration, then bring the elements together in the finale.

What was created, and what happened live

Three drummers performed live on custom LED percussion instruments. The music was created with AI during production, before the event. Visuals reacted to the audio feed in real time. Preparing the music beforehand meant the opening did not depend on live AI audio generation.

The performance connected the music, screens, lighting and drums around the human–AI theme. See the ADP event photograph and full case study →

The ending was part of the design

Custom set carts were built to remove the instruments so the emcee could introduce the conference. The creative brief included what happened after the final musical moment: clearing the performance and returning the stage to the program.

Why choose this approach for your conference?

• A message expressed through performance. The human–AI story gave the opening a purpose tied to ADP’s brief.
• Creative and production decisions together. Music, visuals and live performers were planned as one opening.
• A transition with a job to do. Stage clearance supported the emcee’s next cue.

For your event, agree on the creative scope, performance window, production responsibilities and next speaker cue. ADP’s custom carts and event content are case-study details, not automatic inclusions in every booking.

Plan your opening with your production team

The current AIAE format runs about four to five minutes. The full three-performer rig requires a minimum 20 × 12-foot stage and 90 minutes before doors: 60 minutes for setup and 30 for technical rehearsal. Share your stage, screen and audio information so we can confirm fit, feeds and responsibilities with your AV team.

Explore the show and request the full performance →
Compare conference formats and production planning →

The AI Amplification Experience also opened LexisNexis Road to Growth. If your brief calls for a different brand story, explore the Cracker Barrel and Synnex commissions.