Custom Experiences

"Something fun" to open their global sales conference.

Creating something that would truly resonate with Cracker Barrel's brand identity and store experience while maximizing the available production elements.

Created an experiential show where the video screen became a 3-D rendering of their actual storefront. Every element was programmed to sync with the performance—the lights, windows, LED signage, and even actual Cracker Barrels were lit up instead of using standard LED drums.

Opened the show off stage, on a mini-storefront located in the side of the venue, wearing CB aprons with names on them. Played along to a custom track of recorded kitchen sounds in rhythm, performing with items you know from the walls in stores while walking to the stage. Halfway through, the 3-D storefront started moving too—the sign, the windows, even the porch lights.

4,500 team members experienced their brand come to life in a way they'd never seen before—an immersive celebration of the Cracker Barrel experience that connected their corporate identity directly to the energy and excitement of their sales mission.

Use technology to show attendees how AI can make work better and easier through a high-tech performance.

Using AI in a live setting is not reliable or fast enough yet for seamless performance execution.

Created a three-section performance: the first two sections provided musical input to "teach" the AI various songs, artists, and instruments, while the third section featured AI output combining all the input elements into a unified musical experience.

A jaw-dropping integration of all LED screens, lights, and drums. Custom set carts were built to immediately remove instruments, allowing the emcee to seamlessly introduce the conference without delay.

Demonstrated the tagline "Humans create amazing things, but with AI they can create the unimaginable" through live performance, showing 4,800 ADP employees the practical magic of human-AI collaboration.

Create an opening experience that would celebrate both the merger of two strong companies (TD and Synnex) and the emotional return to in-person events after 2.5 years of isolation.

Telling a complex dual story—honoring two separate company legacies while celebrating unity, plus capturing the profound emotion of being face-to-face again after pandemic separation.

Developed a custom narrative arc using a reimagined version of "Burn" by Ellie Goulding. Created a performance that started with isolation (text and eight prerecorded musicians on screen) and culminated in live unity (10 LED drums, LED Les Paul guitar, and LED bass guitar on stage).

The story unfolded on massive LED screens, beginning with text reflecting pandemic isolation, then introducing the prerecorded musicians. At the pivotal 'face to face' moment, the stage exploded with light as live performers joined the screen musicians in perfect synchronization.

3,500 employees experienced their company's transformation story through live entertainment—from isolation to inspiration, from two separate voices to one unified vision.

Create three different high-energy performances that could hype a basketball arena for the launch of their basketball season.

Coordinating with existing university groups (MSU drumline and dance team) while ensuring all performances authentically represented the university's brand and traditions.

Delivered LED drum performances with custom hype music and school-themed visuals, street percussion performances, and a finale combining all elements with the MSU drumline and dance team. Created a custom remix of "Walk This Way."

Extensive coordination through discussions with the drumline captain, dance team captain, and university officials. Three escalating performances culminating in the combined finale that showcased each group's strengths.

Standing ovation from an energized arena full of basketball fans ready to cheer on their teams. Performance was also featured on SEC Nation on ESPN.

Create a performance in the round using store-related items to open their national store managers convention.

Designing a 360-degree performance that would authentically incorporate Kroger's brand elements while engaging an arena-sized audience of store managers from multiple angles.

After planning meetings, partnered with a local Kroger rep to walk through actual stores, gathering costumes, shopping carts, signage, and other branded items to create an authentic retail-themed performance.

Built a custom set on wheels that could be spun to close the show, performing in the round to ensure all 8,500 store managers had full visibility regardless of seating. Used actual Kroger store elements to create a performance that celebrated their retail environment.

Standing ovation from all sides of the arena and successfully incorporated Kroger-branded items in the show—connecting 8,500 store managers to their brand through unique entertainment.

Create an interactive performance starting from the back of the room, winding through the aisles ending on stage. High energy and engaging with twelve drummers, male and female.

Creating a performance that could work across a massive ballroom space while maintaining synchronization and epic impact for 3,500 attendees spread throughout the venue.

Developed a hybrid approach combining live and pre-recorded elements, using pre-recorded drums to supplement live performance for both timing consistency across the large space and enhanced epic impact. Created flexible timing sections that could be stretched or cut based on entrance logistics.

Designed the opening forty-five seconds to be adaptable, allowing for the full minute needed to travel from the back of the ballroom to the front stage. Strategic use of live solo sections and full live performance moments while maintaining pre-recorded foundation for consistency across 12 drummers.

Large standing ovation, successfully setting up the CEO to come on stage and welcome everyone to the convention—creating the perfect high-energy transition from entertainment to business content.

Create an opener aligned with the "Revolution - Faster, Stronger, Smarter" theme, incorporating an Orwell's 1984-inspired concept about breaking conformity.

Translating a dystopian literary theme into motivating, high-energy entertainment that would energize 5,000 hotel owners while staying true to the revolutionary message.

Created a video intro about conformity that would be dramatically interrupted by a female drummer running down the aisle to smash the screen, launching into a power drumming performance using hotel-themed instruments (hotel bells, ironing boards, barrels).

Video intro set the conformity tone until the dramatic screen-smashing moment transitioned into high-energy drumming, followed by cheeky audience interaction and one drummer serving as emcee for role calls throughout the performance.

Left the attendees anxiously awaiting the rest of the conference—successfully capturing the revolutionary energy and building anticipation that carried forward into their business sessions.

Create a "trap Nutcracker" performance alongside indoor ice skaters, ballerinas, nutcrackers, and live reindeer under the theme "Experience Excellence."

Organizing a group that has never worked together before, with custom audio, and building a performance that transitioned seamlessly.

Developed a custom audio track with distinct sections for each performer, blending traditional Nutcracker elements with modern trap beats that complemented the other acts' specialties.

Pre-coordinated by emailing audio sections and counts to each group for individual rehearsal, followed by morning rehearsal to synchronize all elements. Successfully combined various performers by showcasing what each group does best.

Standing ovation and compliments all around—proving luxury brand standards and creative collaboration could create something memorable that honored both traditional holiday elegance and modern innovation.

Create an interactive drumming show using custom scaffolding built to spell out "ELEVATE" with multiple performances throughout the evening.

Designing a performance concept that could be repeated multiple times during the event while maintaining surprise and engagement, integrated with ongoing DJ entertainment.

Created a narrative where drummers dressed as janitors would gradually appear throughout the space, starting by sweeping in time to the DJ's music before making their way to the ELEVATE scaffolding to begin drumming.

Four separate performances throughout the evening where drummers emerged one by one, sweeping rhythmically to the beat of the DJ music, then converging at the scaffolding letters to create an impromptu jam session with the DJ, who was also a drummer.

Great response across all four performances, successfully maintaining audience engagement throughout the evening with a concept that felt spontaneous while being carefully choreographed.