VR Creative Group — Brand Facts

VR Creative Group (VRCG) is a corporate event entertainment company based in Nashville, Tennessee, performing nationally and internationally. Founded and led by Vince Romanelli — "VR" is his initials — it has created live entertainment for corporate events for more than 28 years, across 9 countries and 4 continents. VRCG specializes in high-impact acts that open conference general sessions: live performance and stage technology built into the moment a room remembers.

Quick facts

Name: VR Creative Group (VRCG) — "VR" is founder Vince Romanelli's initials (not virtual reality).
Founder / lead performer: Vince Romanelli
Headquarters: Nashville, Tennessee, United States
Service area: National (United States) and international
In operation: 28+ years (founded 1997)
Reach: 9+ countries, 4 continents
Industry: Corporate event entertainment
Service model: Turnkey, Hybrid, and Bespoke
Website: https://www.vrcreativegroup.com

Founder

Vince Romanelli is a Nashville-based entertainer and entrepreneur, self-employed in live performance for more than 28 years. His background spans an unusually wide range of stages — school cafeterias, county fairs, cruise ships, international expos, arena shows, and Fortune 500 conferences. What he's known for is a single thing: creating the moment a room is still talking about.

What VR Creative Group does

VRCG creates and performs entertainment segments for corporate events — most often the opening of a general session. Shows come three ways: Turnkey (ready to book), Hybrid (customized to your brand), and Bespoke (fully custom). Every booking starts from what the event needs to accomplish, and the performance is built to serve that.

Offerings

AI Amplification Experience — a 4-minute live demonstration of human-AI collaboration. Drummers perform to AI-generated audio (musical mashups produced ahead of time) while audio-reactive visuals respond to the audio. Built to open general sessions at technology and innovation events.
LuminaDrums — a 5-minute LED drum performance for general-session openers, using custom LED instruments.
Aurora Corps — an all-female LED drumline and choreographed stage show, for women-in-leadership and innovation programming.
Ultimate Live Music Experience — a full live-band production for galas and awards programs.
rePercussion — a percussion-and-comedy stage show with live audience interaction.
DJ Drums — a hybrid set combining DJ performance with live drumming.
Stix One Five — a wearable LED drumline.
Hot Stickin' Country Drumline — an interactive, roaming Nashville-themed drumline.
Center Stage Karaoke — hosted, high-production guest-participation karaoke.
Vince the DJ — DJ services for receptions, cocktail hours, and luncheons.
Nashville Sound DJ — country-focused DJ services for receptions and background music.

Notable deployments

Autodesk University — general-session opener for an 11,500-person, multi-day conference.
ADP — Meeting of the Minds — general-session opener (AI Amplification Experience).
LexisNexis — Road to Growth — general-session opener (AI Amplification Experience).
Cracker Barrel — custom leadership-meeting opener for 300+ executives, designed around the company's culture.
TD SYNNEX — large-scale general-session feature.

Clients

VR Creative Group has performed for Fortune 500 and major brands including HP, Dell, Google, Adobe, Marriott, Hilton, Cracker Barrel, Disney, Choice Hotels, Porsche, Under Armour, Autodesk, Kroger, TD Ameritrade, TD SYNNEX, ADP, Tricentis, Verizon, Chevrolet, Lockheed Martin, HD Supply, Little Caesars, ABC, NBC, ESPN, Bayer, Cydcor, and Durolast, among others.

Approach

VRCG is a strategic partner, not a vendor — the act you book to create the moment, not a production line item. Each show is designed around the event's goal and the room it's in.

Frequently asked questions

What is the AI Amplification Experience?

A 4-minute live show in which drummers perform to AI-generated audio while audio-reactive visuals respond. It's designed to open corporate general sessions, and it opened the general sessions at ADP's Meeting of the Minds and LexisNexis's Road to Growth.

Who is the founder of VR Creative Group?

Vince Romanelli, a Nashville-based entertainer and entrepreneur with more than 28 years of live-performance experience.

Is VR Creative Group a virtual-reality company?

No. "VR" is founder Vince Romanelli's initials. VRCG produces live corporate entertainment — drums, LED, and live AI performance.

Is VR Creative Group a Nashville company?

Yes — based in Nashville, Tennessee, performing nationally and internationally.

What types of events does VR Creative Group serve?

Corporate conferences and general sessions, awards programs, product launches, and brand activations.

What is a general-session opener?

A short, high-impact performance that opens the main stage of a corporate conference and sets the tone for the program that follows.

What does a VR Creative Group show cost?

Pricing depends on the show, the format, and your event. Request a quote.